Asian Carp Rebranded to ‘Copi’ to Make Fish More Palatable

Asian Carp Rebranded to ‘Copi’ to Make Fish More Palatable

Photo by Kate Gardiner/Flickr, CC BY-NC 2.0

(IOCI RADIO) – The invasive Asian carp is getting a brand makeover.

Asian carp has a new name in Illinois: “Copi.”

“That’s short for copious, because that’s exactly what they are,” Illinois Department of Natural Resources’ Kevin Irons said. He said they want to reduce the “copi” population by enticing more people to try the mild, clean-tasting fish.

This isn’t the first time a fish has received an image boost from a new name. Orange roughy was originally known as “slimehead.”

Copi recipe ideas as well as restaurants and stores offering the fish can be found here.

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